Fabrizio Perez
Apartment sold in less than a week
STARTING POINT
Fabrizio Perez, a Brazilian consultant helping European companies enter the Brazilian market, owned an apartment in Basel and was planning a family move. A previous experience with another agent left him unimpressed - the approach felt traditional and conservative, with no modern marketing channels in sight.
GOAL
Find the right buyer willing to pay the asking price - within a timeline that aligned with his family's moving plans.
SOLUTION
IMMANO convinced with a modern, multi-channel marketing approach: social media promotion, flexible communication and targeted outreach. The result exceeded expectations - in less than a week, the very first serious buyer became the buyer, at the full asking price.